Work samples: Corporate Communications

With more than 3,100 employees distributed across 34 states and working in 650 facilities, I developed a corporate monthly newsletter to communicate new marketing initiatives to the field. Named “The Clinic Leader” to target our clinician audience, each monthly newsletter contained marketing “toolbox” items, success stories, ideas for clinicians to meet their monthly business metrics and other marketing-related education. The monthly newsletter was supplemented by “Special Edition” issues when product launches occurred, gaining additional opportunities for our clinicians to market services and programs to physician referral sources and to current, past and potential patients.


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