Lead Generation Programs

I worked with SunGard Availability Services (a $1B company) to manage this campaign to IT managers and above. I created the concept of having the prospect audience tell us their daily “horror stories” of IT. I worked with SunGard’s media buying agency and ad agency to produce and execute this campaign and another set of creative with a related message to approximately 20,000 prospects. This resulted in leads for 14 deals projected at $8MM.

Email marketing campaign

Email marketing campaign

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