Rebranding Effort

My consulting client wanted to familiarize its clients and prospects with a new name following a split from its parent company. I met with the company’s executive management, marketing, and sales staff to understand the focus for the piece, and to learn how to differentiate its services in a crowded IT services field. I conducted market research on the company’s competition, then wrote all the body copy for a new corporate brochure (a spread from the piece is shown below). Reaction to the new brand among the firm’s existing clients was extremely positive.

Brochure for Sengen
Brochure for Sengen
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